The Central Coast Ag Network kicks off a new campaign on February 24 at The Range restaurant in Santa Margarita to support local agricultural producers by raising consumer awareness. The group will be unveiling the â€œCentral Coast Grownâ€? label, a way to identify locally grown goods. The effort is designed to help agricultural producers highlight their products and to help consumers make informed buying decisions.
Â According to a press release, advantages include keeping dollars in the local economy, helping local farmers and ranchers â€” which helps preserve local heritage, buying fresh food, and helping the environment by reducing â€œfood miles,â€? the distance food has to travel to get to the plate.
Â For more info check out www.centralcoastgrown.com or go to The Range restaurant in Santa Margarita between 11:30 a.m. and 1:00 p.m. February 24.