Do you know the Paso Robles Wine Man? He’s a local PR character with Isaiah Mustafa Old Spice overtones and subtle hints of Dos Equis’ Most Interesting Man in the World. He’s suave and immaculate, and he’s a diehard supporter of uncorking local bottles.
Paso Robles Wine Country recently released the latest promotional video in the growing Wine Man series. Search for it at pasowine.com or search PasoRoblesWine on YouTube.
In the “By Any Means Necessary” feature, the man flies, boats, swims, ziplines, and rides a horse in an effort to get to Harvest Wine Weekend, scheduled for Oct. 21 to 23.
On Sept. 20, Wine Spectator announced that the Paso Robles Wine Country Alliance’s “Zinfandel—Paso’s Wine” video, which launched in February and features Paso Wine Man, took the grand prize in its video contest.
The winners earned tickets to the 2011 Wine Experience in New York—which presents a bit of a conundrum to die-hard Paso wine enthusiasts, as the Oct. 20 to 22 event overlaps the local harvest celebration.
Dina Mande of Juice Media directed the video; her work also took second place, with “Divorce Honeymoon” proving a popular submission.
Third place went to something based in Sonoma County, but we don’t need to talk about that.
Entries came in from around the state, as well as Oregon, New York, France, Italy, Portugal, and Australia. Wine Spectator reported that this year’s voting audience broke previous records.
Deadline for next year’s contest is Sept. 2, 2012.
The three-day event behind the winning entry—Harvest Wine Weekend—brings together more than 150 Paso-area wineries, all offering unique activities, including special barrel tastings, harvest demonstrations, vineyard and winery tours, art, and live music.
“Harvest is a time full of anticipation, excitement, and hope that Mother Nature delivers a quality bounty of flavors,” Stacie Jacob, executive director of the Paso Robles Wine Country Alliance, said in a press release. “The 2011 season has been one of challenge and perseverance in Paso Robles Wine Country as spring frosts followed by a rather cool summer has set ripening back a few weeks. The anticipation of California’s famous Indian Summer will help achieve full ripening as we prepare for a buzz of activities during Harvest Wine Weekend.”
Find a complete list of events at pasowine.com, where you can sort the possibilities by day, winery, or activity. While there, you can also ask for a harvest weekend brochure.
The Paso Robles Wine Country Alliance represents wineries, growers, and businesses in Paso Robles Wine Country, which encompasses more than 26,000 vineyard acres and more than 200 wineries.
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