As an advertising professional, I am aghast by the recent Mardi Gras ad (Jan. 20-27, page 11). What were the marketing folks thinking? Did the advertising strategy (if there was one) say, â€œLetâ€™s provoke those anti-establishment types who already have complete disregard for authority with a message that challenges them?â€? Or did it say, â€œLetâ€™s completely destroy our tourism campaign with an anti-outsiders message?â€?
Also confusing is why this ad runs in local papers when itâ€™s the outsiders itâ€™s trying to discourage. Does it mean people from Paso Robles or Pismo arenâ€™t welcome to visit SLO? This is the kind of advertising that I always find myself apologizing for when I tell people what I do for a living. Surely there is a more creative and effective way to communicate that Mardi Gras isnâ€™t the party it once was.
Tired of apologizing,
Director of Creative Instigation
Advertise Here Inc.