Savage beasts of Paso Robles, prepare to be soothed; Faultline Music is coming to town.
Owner John Kenny recently escaped a high-tech job in the fast-paced Bay Area and is adjusting well to the charms of the Central Coast. He and his wife Patricia moved to Paso Robles in 2003 with their 8-year-old daughter, and this month he opened his own music store.
After riding out the boom and bust of the Silicon Valley dot-com bubble, the Kenny family decided it was time leave Redwood City and find someplace new. They traveled all over California, and when the arrived in Paso Robles, they just fell in love with it.
Although his professional background emphasizes information technology and computer programming, Kenny's real passion has always been for music. So the decision to switch from high tech to hi-fi was an easy one. Kenny started in high school and played in rock bands throughout college.
"With my interest in music, it was hard to find [the equipment] I like, what I expected to see," Kenny explained. "I felt there was a void in the North County that needed to be filled."
Once he decided to open a music store, Kenny spent about a year and a half working out the business plan and negotiating with distributors to stock his shelves with the top-of-the-line gear.
"I wanted to bring in the best vendors that make the best gear from the get go."
Faultline Music features a complete line of instruments, recording equipment, and accessories for professionals and beginners of all ages. And as a parent, Kenny appreciates the community's commitment to its youth.
Faultline Music has already agreed to sponsor the Paso Robles Youth Task Force "Battle of the Bands," and the shop also offers lessons in guitar. They also plan to teach keyboard, vocals, and other instruments. Eventually, Kenny will offer "Mommy or Daddy and Me" lessons, where parents can take lessons alongside their children at no additional cost.
"It's a way of bringing music into the house that can involve the whole family," Kenny said. "They can support and encourage each other."
Temporarily located in the Albertson's shopping center on Niblick Road, Kenny looks forward to moving into his permanent location across the street, adjacent to Kohl's, as soon as the construction is complete. For more info, call 226-7400, or visit www.faultline-music.com.
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Staff Writer Jeff Hornaday compiles New Times' Strokes & Plugs. E-mail him at firstname.lastname@example.org.