At its Feb. 18 meeting, the Pismo Beach City Council unanimously agreed to allocate $17,700 toward a public opinion survey that will gauge voter support for the renewal of “Measure C,” a half-percent sales tax.
After initially rejecting the tax in 2006, Pismo Beach residents voted to pass Measure C—which increased the Pismo Beach sales tax from 7.25 percent to 7.75 percent—in June 2008.
Since taking effect in October 2008, the measure has raised roughly $5.9 million for infrastructure projects, including sidewalk work, street paving, and drainage improvements.
Probolsky Research of Newport Beach will conduct a 35-question, 16-minute phone survey of Pismo Beach residents assessing public support for renewing the measure.
Pismo Beach City Manager Jim Lewis told New Times that he expects the survey calls to start in early to mid March. Lewis added that the City Council must make a decision by July about whether or not to place the renewal of Measure C on this year’s November ballot.
“We think we have been good stewards of the Measure C money, but we want to find out what the city thinks about the tax,” Lewis said.
At the meeting, Lewis and the City Council made a point of differentiating this survey from a January survey conducted by research corporation FM3. Supporters of the planned Spanish Springs development privately funded that survey.
“We’re not trying to convince anyone of anything,” Lewis said.
If voters don’t approve a renewal, Measure C is set to expire on March 31, 2015.