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In conjunction with Atascadero’s first ever Art Tour, The Red Tree Gallery in Atascadero will host its grand opening celebration on May 30 from 5:30 to 9 p.m.

BRANCHING OUT :  Ron and Wendy Rogers bring new beauty to Atascadero in the Red Tree Gallery. - PHOTO BY STEVE E. MILLER
  • BRANCHING OUT : Ron and Wendy Rogers bring new beauty to Atascadero in the Red Tree Gallery.

The contemporary art gallery features work from local artist Ronald Ray Rogers, in addition to artwork from other local artists as well as artists from all over the country. The gallery features everything from landscapes to still life to non-traditional portraiture paintings and sculptures.

The grand opening will include live music as well as food and wine from boutique wineries. The gallery also plans to release new limited edition prints of Rogers’ artwork, and there will be an opportunity for guests to meet with the artist and discuss his work during the artist reception. Local artists will be present at the grand opening as well.

"Atascadero needs some cultural experiences for not only those who live there but also those who come to visit," said Wendy Rogers, owner of The Red Tree Gallery and wife of Ronald Rogers. "We want to become part of the redevelopment of Atascadero."

The Red Tree Gallery initially opened its doors on March 22. The gallery is the culmination of years of dreaming, and has only become a possibility since the Rogers’ daughter went to college, leaving Wendy with the necessary time to promote her husband’s artistic career.

The Rogers just moved to Atascadero last year from Utah, where Ronald was attending school to receive his master’s degree in fine arts. They lived in Cambria for five years in the past, and it has always been a goal for them to move back to San Luis Obispo County, Wendy said.

"Atascadero is much more community-oriented," she declared.

Ronald approaches his art with the intention of making space for the viewer in the images, creating vivid paintings that look simple.

Ronald has been painting his whole life. Initially he pursued ceramics and owned a graphic design business in Malibu. But he is renowned for his contemporary landscape pieces and paintings of red trees, hence the name The Red Tree Gallery. His work was displayed at the Just Looking Gallery in San Luis Obispo for three years, and collectors across the country purchase his paintings.

Wendy insists that she doesn't have a single gene of artistic talent, but being married to Ron for 16 years, she has come to love, appreciate, and admire art, and has become friends with artists across the country.

Wendy expects to conduct several openings at the art gallery throughout the year to introduce other local and national artists.

"We not only want to help the redevelopment of Atascadero," Wendy added, "but we would also like people to understand that people can afford fine art and extend opportunities for people to find it."

The Red Tree Gallery is located in Atascadero’s Historic "Colony Art District," at 5850 Traffic Way. For more information contact the gallery at 466-5850, or log on to






Intern Jen Ingan compiled this week’s Strokes and Plugs. Send your business news to

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