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COUNTER CULTURE :  Richard Jess recently opened a SieMatic showroom in San Luis Obispo, bringing luxury kitchen concepts to locals. - PHOTO BY STEVE E. MILLER
  • PHOTO BY STEVE E. MILLER
  • COUNTER CULTURE : Richard Jess recently opened a SieMatic showroom in San Luis Obispo, bringing luxury kitchen concepts to locals.

# If home is where the heart is, the kitchen must shelter the soul.

On Nov. 8, award-winning cabinet contractor Richard Jess opened SieMatic, a luxury kitchen showroom, at 75 Higuera St. in San Luis Obispo. The 1,200-square-foot space in the Pacific Coast Center offers visitors an inspiring design experience from the moment they step inside. The area displays a trio of kitchen plans that exemplify SieMatic's sleek styling, contemporary lines, and modern finishes.

"Everything is made of the finest, highest-quality materials and the engineering is superior to the rest," Jess said. "SieMatic is a luxury brand of furnishing from Germany. It's primarily for the sophisticated luxury client who appreciates fine quality and design."

Well, break out the Champagne and caviar.

Jess' name may sound familiar to people who know cabinets. He's also the owner of Richard Jess Fine Cabinetry and Design, which he founded in San Luis Obispo County in 1988. He has more than 32 years of experience in custom cabinetry and is an industry member of the National Kitchen and Bath Association. Jess has completed numerous courses on cabinetry design with KraftMaid University and has received the Sales and Achievement Award from KraftMaid for six years, including the 2006 Platinum Award.

Because of his record, Jess was invited to become the sixth SieMatic distributor on the West Coast.

"It's not like everyone can be a SieMatic resaler," he said. "To be invited to be part of a global company is quite an honor."

For more information on the shop or what it has to offer, call 547-2247 or visit www.SiematicByRichardJess.com.

Staff Writer Kai Beech compiled this week's Strokes and Plugs. Send your business news to strokes@newtimesslo.com.

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