News » Strokes & Plugs

Surf deco

by

comment

Everybody knows that surfing is cool. But to stay afloat in the surf business, you need to be more than just cool - you have to be original. Steve Hennigh should know. He's been surfing for 47 years - since he was 8 - and he's run his own surf shop for almost 30.

Good Clean Fun Surf and Sport opened in north Morro Bay in 1976, and after about two years, Hennigh relocated the shop to Ocean Front Street in Cayucos. Twenty-five years and two locations later, Good Clean Fun is now leaving its spot at 136 North Ocean, from the building that time took care of.

"The ocean ate it like an old boat," Hennigh said of the ocean-front location.

Last month the shop moved up the street, into an older but far more appealing structure. Consolidating with his kayaking store, Cayucos Outfitters, Hennigh now services all your watersports needs under one roof.

At 178 North Ocean St., Good Clean Fun now occupies the historic Tognini Building, built in 1920 as the original Cayucos Firehouse. It has what Hennigh describes as a very hip, art deco interior.

"It has a lot of charisma," he said. "It's definitely one of a kind."

Hennigh's taking that artistic flavor and running with it - or paddling with it, more likely. He's already arranged to display works from local surf artists like Charlie Clingman and Chris Pederson, as well as a local photographer for Surfer magazine.

Good Clean Fun isn't just an outlet for surfboards, surf accessories, and beach fashion, Hennigh explained, it's an expression of surf culture. And the grand opening party - coming soon - will actually be more of an art show than a fashion sale.

Instead of plastering the historic walls with promo posters from Quicksilver and O'Neill, like any other mall-style surf shop, Hennigh's decking the place out with old signs, collectible surfboards, and great art.

"I'm not trying to promote the big brands, I'm trying to promote the sport of surfing."

 

FAST FACTS

Kimberly Stanier of Cala Antiques has just opened Contessa S., a new business combining women's apparel and accessories with bedding, chandeliers, and even a few antiques. The new boutique, named after her daughter Tessa, is located in the same old Cala Antiques location at 810 Orcutt Road in San Luis Obispo. For more details, call the Contessa S. at 541-1500. ...

... The premiere recording and rehearsal studio on the Central Coast, Avalon Recording Studio, is celebrating its eighth year in business with an open house on Saturday, May 21 from 2-6 p.m., to showcase recent upgrades to the studio. In addition to all the standard, state-of-the-art recording equipment, Avalon now features a new digital console and Protools HD Accel software from Digidesign, as well as a revamped headphone system that allows each musician to monitor and modify his mix of instruments. For more info on Avalon's open house, call Kip Stork at 546-0789. ...

... The world's largest international celebration of Rhône variety wines in the world, Hospice du Rhône, takes place May 12-14 at the California Mid-State Fairgrounds in Paso Robles. The three-day festival of wine, food, and fun will feature the world's greatest producers of Rhône varietals, one-of-a-kind seminars, a barrel auction, and an outrageous bowling tournament. Visit www.hospicedurhone.com for more info, or call 784-9543. ...

... Air-Vol Block, local manufacturer of masonry products, mortarless wall systems, and concrete paving stones, has announced that it will now be open for business on Saturdays from 8 a.m. to 2 p.m. The sales office is also open from 7 a.m. to 5 p.m. Monday through Friday. To celebrate the extra weekend hours, Air-Vol Block is hosting its second annual open house on Saturday, May 21, from 9 a.m. to 2 p.m., featuring tours, demonstrations, and refreshments. Now in full bloom, the outdoor showroom should be a major attraction at this event. Call 543-1314 or drop by 1 Suburban Road in San Luis Obispo for more details. ...

... The Small Business Administration (SBA) recently honored two local businesses, Kennedy Club Fitness and Meathead Movers, for their growth, success, and contributions to the community. In conjunction with National Small Business Week, April 25-30, the SBA selected these companies out of a competition held among businesses within 15 Central California counties. To learn more about these outstanding local businesses, contact Kennedy Club Fitness at 781-3488 and Meathead Movers at 544-6328. ³

 

 

Staff Writer Jeff Hornaday compiles New Times' Strokes & Plugs. E-mail him at
jhornaday@newtimesslo.com.

Add a comment