At The Spoon Trade American Eatery, the first thing you’ll notice is the cluster of antique spoons dangling in the foyer. They’re silver, gunmetal, slate, battleship—and all hues in-between. Some capture the Grover Beach light and throw it back with dazzling intensity. Others have seen better days. All are special if you ask Chef Jacob Town, who owns the restaurant alongside his wife, Brooke, and longtime friend and partner Patrick Bergseid.
Friends are well aware of the chef’s strange soft spot for spoons. He knows them intimately, like family, often giving them away as cherished gifts. Some are made to slurp soup (the round-bowled bouillon spoon), while some are more diminutive and ornamental, perfect for picking up cappuccino froth or caviar. Between the teaspoon and the tablespoon sits the famous dessert spoon: everyone’s favorite. The French sauce spoon is similar to the dessert spoon, but with a flatter, notched bowl … but really, you should ask Jacob about all that, including his collection of 1940s Lady Hamiltons. He’s the expert, after all.
- PHOTO BY KAORI FUNAHASHI
- HANDLED WITH CARE: From left, locally sourced butter lettuce with house made pickled veggies and house-cured bacon; freshly made pasta with local pumpkin and butter sage sauce; and steak tartare on freshly baked sourdough bread at The Spoon Trade.
“A spoon, to me, is like a builder’s hammer or an artist’s paint brush,” Jacob said. “I use a spoon for everything all day long, whether it be plating meat or sauces. We don’t hold it like we’re eating cereal. We hold it like we’re writing with a pen.”
When I first sat down for an interview with the friendly folks of The Spoon Trade, Chef Jacob spent the first half of the interview listening in on our conversation while kneading fresh sourdough for the coming lunch service. You see, the kitchen and dining room are physically open to one another—offering up a true sense of culinary transparency that you can see and taste.
“We loved the open kitchen, which really goes with our philosophy of serving open, honest food in terms of how we cook our food, where our food comes from, and the service we provide,” Bergseid said.
The pumpkin pasta—drizzled with sage brown butter and pecans—is made with house made tagliatelle pasta and local pumpkin. The aforementioned sourdough is made with native yeast and is, in itself, a unique reflection of this particular Grover Beach kitchen, located just a stone’s throw from soft, undulating dunes (it’s amazing topped with meaty steak tartare).
“We don’t hide anything, and at the same time, we aren’t pushing anything on people,” Bergseid said. “You can come in and get a burger or chicken and waffles with a Pabst Blue Ribbon, a 40-ounce of Highlife, or get a really nice, really niche sub-AVA bottle of wine you probably can’t find in 99 out of 100 restaurants around here.”
- PHOTO BY KAORI FUNAHASHI
- POWER TRIO: From left, The Spoon Trade Co-Owners Brooke and Jacob Town and Patrick Bergseid are bringing modern, fresh, seasonal American food to Grover Beach.
Now, this may sound like a risky experiment (no, he wasn’t kidding about the 40-ouncer), but these three masterminds know what they’re doing. Really, they’re pulling from more than three decades’ worth of cumulative experience in the food, drink, and restaurant-starting biz. The result is an approachable menu featuring awesome local ingredients with a side of eclectic charm (see: the spoons, the ambiance, the drink list).
Brooke, who moved to the Central Coast from Colorado in 1989, and Jacob, who moved from San Diego in 1995, met at the Cracked Crab in Pismo Beach. The year was 1999 and together with late owner and mentor Mike Lee, they helped open the restaurant, now a coastal institution.
“Jacob steamed the first basket, and I dumped it,” Brooke said. A few months later, the pair met Bergseid, who was busing tables at the Crab. It was the start of a three-way friendship that would last for more than 15 years.
“Mike brought us together and was a prolific influence in all of our lives,” Jacob said. “He was a huge inspiration to us.”
When Brooke and Jacob relocated to the Bay Area in 2003 (she went to art school; he to culinary school thanks to the urging of his mentor), so did Bergseid. Jacob and Brook lived in the inner Sunset, while Bergseid lived in the outer neighborhood, and they remained close.
“It wasn’t a plan that we all moved up there together. Patrick went to San Francisco State and we would randomly meet up at music shows or parties,” Brooke said. “We fell in love with the city, the culture, the diversity—and of course—the food.”
In 2013, Brooke was helping open Bay Area hot spot Nopalito, located a quarter of a block away from the restaurant where Bergseid was developing a cocktail program. It could well have been fate’s heavy handed way of saying, “you three should open your own restaurant already.”
It’s not like they didn’t talk about it. Constantly.
“Starting a restaurant has always been a five-year goal for all of us,” Brooke said. “There have been so many ideas bounced off each other over the years. When we all ended up moving back to the Central Coast, I thought, ‘Patrick’s so great at the numbers and Jacob is the food side, and I’m the hospitality and service.’ It just came together.”
With the support of local friends and relatives, the trio transformed that dream into reality. The Spoon Trade opened Aug. 14 and, since then, has been making waves across the culinary scene. A good reason: There’s a lot to sink your teeth into, and there’s a story behind every plate or piece of furniture.
- PHOTO BY KAORI FUNAHASHI
- IN THE DETAILS: The Spoon Trade Co-Owner/Executive Chef Jacob Town makes fresh pasta in his bright, airy Grover Beach kitchen. Diners can see everything that goes on in the kitchen thanks to an open window that connects the dynamic space to the dining room. You can also sit outside in the heated patio area.
The wood from the bar was sourced from a local barn. Friend Burl Vreeland crafted the artwork hanging on the walls. Made from found materials, each piece depicts a different season—which is apt, when you consider the incredible seasonality of the menu. Brooke said she didn’t try to force the restaurant into a mold. Instead, she thought about Grover Beach and the people who live there.
“Each restaurant space has to exist organically; I’ve learned that from my own experience opening restaurants,” Brooke said. “Each has their own energy. We are always going to be sourcing quality ingredients as local and artisanal as we can, but when you start talking about design and feel, the sense of place dictated it. We wanted it to feel fresh and bright and open, like the beach.”
Like the landscape, the menu will always ebb and flow with Mother Nature.
“Our motto is that we reserve the right to change things up,” Jacob said. “There’s delicious things locally and there’s delicious things from around the world. As long as it’s reasonably sourced and it’s awesome, we believe everyone should be able to taste it.”
Local farmers, winemakers, and ranchers aren’t just involved in supplying goods to the restaurant, they actually eat there on a regular basis.
“I love going out to the farmers’ markets and meeting the faces who grow the food,” Jacob said. “They come in here for dinner and they get to taste what we’re cooking with what they grow. It’s really completing the cycle.”
Hayley Thomas is polishing the silver at email@example.com.