SLO Proud: Two Cal Poly ag communication seniors, Alex Broedlow and Emily Rosa, are making their work fun, and their fun, work.
In fact, they're proving that the old "learn by doing" adage can be downright jazzy. Enter: Rock the Vine, the students' senior project, produced in conjunction with SLO Brew's The Rock.
The pair aimed to provide a new outlet for boutique and craft winemakers to showcase their products in a nontraditional way (tradition equals boring). The startup offers a particularly warm nod to the little guys and gals—those who can't yet afford to build or have access to a large tasting room of their own. The result? A 21-and-over experience marrying wine and cider with local food and music. Think: "farmers-market-meets-wine tasting-meets-outdoor-concert."
It took about nine months to get the multi-faceted event together, and the students worked closely alongside local men about town Johnny Kenny, Lannon Rust, and Mike Dawson—all of whom are fun-loving food and beverage nerds and quite knowledgeable about throwing boss parties.
Stop by The Rock this Nov. 19 from noon to 4 p.m. for a senior project that won't make you fall asleep, including interactive games and a take-home Rock the Vine wine glass. They seriously thought of everything! A-plus.
For more information and for tickets, go to slobrew.com/events. Δ
Hayley Thomas Cain sometimes learns by doing, but often has to learn her lessons over and over. She can be reached at email@example.com.